Listen I've got a deal for you, you give me 20% of your profits and in return I will give you err... nothing. Have we got a deal? Thought not.
OK, it's not that bare, but if you are Betfair, apparently we do have a deal. With two weeks notice, If you are a consistent winner you Betfair now want you to contribute 20%+ of your profits to their pot. Consistent winner to Betfair means more than £5k a year by the looks of it, actually £5k for 60 weeks, unless you have lost are huge chunk in commission to them. Basically Betfair don't want you to win any longer.
Obviously as a winner this will eat a chunk into my potential profits, so what am I going to?
Well one thing I wont do, as I suspect is the same for others, is to sit around and do nothing. I face an easy choice. Give away 20% of my gains for nothing in return or work on ways to reduce this. Investing up to 20% of my profits to find an alternative is obviously a sensible solution so that's on the cards. The first thing I did was to sign up to Betdaq. OK I can't trade there at the moment but it will only be a short amount of time before tools start appearing to use there. Speaking to somebody at Betdaq it looks like these are on the way already. I recommend you also sign up to Betdaq ASAP. Betdaq is poor in comparison to Betfair but if any liquidity starts to move then it will transform that exchange. I suspect that will happen and I will do my bit to make that happen.
I also have a large cash balance in Betfair which I earn no interest on, so I have drawn down all but the necessary amount. Betfair will lose a fair chunk in lost interest on that and I will gain that now. Over the course of a year this would be 5%.
If Betfair had gone for an extra 5% to a total of 10%, then I think I would have shrugged my shoulders. If they are facing problems that need to be addressed and clearly stated that, then everybody in the market would probably stomach it and move on. 20%+ though is such a significant move that it is enough to push people over the edge.
For the blog it could have interesting consequences. I am going to experiment with a couple of ways to generate commission at no cost. That will completely mess up the weekly totals and make a nonsense of them. I'm not sure after the 22nd of September if I will be able to post up an sensible results due to this, so Betfair may well have ended the blog promoting Betfair! I'll only know for sure when I start doing this. Till then I'll carry on as normal.
Personally speaking, I don't think Betfair have fully thought through the full consequences of their actions. They say they have done their math, but judging by the response in the press and community they seem to have misjudged the move. At best it paints Betfair in the light of a company that is no longer interested in people that win, the dream that the entire company was built on.